"Design is a logical, intuitive but ultimately responsible process. Great design happens when you speak to a client’s head, their heart and their bottom line. These things are not mutually exclusive."
Alec Zaballero is a Design Principal for the firm. His focus is on the design of deeply experiential, strategically branded environments. He brings an open, analytic, flexible design approach to projects in the firm’s retail, corporate, broadcast and architecture practices. Trained as an architect, Alec Zaballero holds advanced degrees from the Harvard Graduate School of Design and Rensselaer Polytechnic Institute. A strong proponent of the use of new technologies in the design process, he believes however in a well balanced design approach.