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BSG Graphics Program

Benenson Strategy Group - NYC

TPG Marketing Department

To incorporate BSG's love of information graphics, data visualization and political history into the decor of their office, TPG designed clusters of graphic panels at various locations throughout the work space. The panels were constructed of lightweight aluminum frames wrapped in a fabric with the graphics ringed directly on it. This display format will enable BSG to swap out old graphics for new, topical designs as they see fit.

 

Additionally, tight crops on the iconic info graphic and political imagery serve to slightly abstract the original posters and inhibit the collection from becoming too much like a gallery.

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