TPG Architecture and ASCAP paired up at this year’s NYC WORKTECH event. Their inspiring presentation touched on how TPG's strategy team was able to preserve the strong legacy of the performance-rights organization as they made the transition to their new home at 250 West 57th Street. The project was a collaborative effort and has resulted in a truly unique workplace that celebrates the composers, authors, and publishers that ASCAP represents.
"Without champions on the client side, you cannot make a successful workplace transition." - Rachel Starobinsky, Director of Strategy & Innovation, TPG
“The value of working with TPG was that we were able to work with one firm for strategy, design, and branding. It made for an integrated process.” - Brian Roberts, EXP & COO, ASCAP