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Reinforcing a not-for-profit organization’s brand and social mission through different mediums.

TPG completed the design and architecture of 6 full floors totaling nearly 290,000 square feet at 100 Church Street for the non-profit HMO, Healthfirst. The relocation is actually a co-location of 2 offices, which helped to minimize real estate costs, achieve operational efficiencies, and foster a collaborative and transparent work culture. Our firm provided full architectural services, branding, and environmental graphics for the new office space. The highly sustainable new workspace was awarded LEED Gold certification by the US Green Building Council. The design theme reinforces the client’s brand and social mission on each floor. “Connected by our members” messaging is consistent throughout.

Additionally, we have worked with Healthfirst to establish several community-based offices (CBO’s) throughout New York City. In 2018, the firm completed two CBO’s for the client in Patchogue and Hempstead, New York. For this retail storefront roll-out project, we applied Healthfirst’s brand concept to develop a CBO prototype, which conveys the brand architecturally within its storefront locations as well as mobile vehicular units that travel throughout New York City. Services provided were: building analyses, strategic planning, brand design environmental graphics, signage and wayfinding, and full interior architectural design.

Following the success of 100 Church Street, our firm was retained for the expansion of their growing call center, consisting of 160,000 square feet of workspace in Lake Mary, Florida. When the building next door became available, Healthfirst called upon us to relocate and redesign their call center operations to the 3rd and 4th floors of the adjacent building. To help create a sense of office community, TPG’s Branding Studio incorporated a mix of NYC and Orlando-themed graphics and artwork in the space.

Services Provided

  • Building Analysis
  • Planning
  • Branding
  • Environmental Graphic Design
  • Vehicular Graphics
  • Signage & Wayfinding
  • Interior Design
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