DIFFA by Design is a three-day event that brings our A&D community together to showcase the latest in the design world while raising money in support of DIFFA's mission. The organization raises awareness and grants funds to organizations that provide treatment, direct care services, preventive education programs, and advocacy for individuals impacted by HIV/AIDS.
TPG in partnership with WB Wood created an immersive booth for the event that offered viewers a moment for self-reflection in light of the shared challenges we face in our world. On display was a captivating presentation of color, light, and texture, with sculptural elements and a reflecting pool.
The exhibit also featured an inspiring quote by philosopher Søren Kierkegaard: ""Life can only be understood backwards, but it must be lived forwards.""
View the video below to hear commentary by TPG's Managing Executive Shay Lam, Creative Director Ricardo Nabholz, and WB Wood's Executive VP of Sales Laurie Hutner. The video was produced by DesignTV by Sandow.
We'd like to thank WB Wood, Haworth, Eventscape, JRM Construction Management, Lutron Electronics, Anfield Interiors, Cogen Electrical, National Glazing Solutions, and McGinley Transportation Services for their dedication to this project.