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Industry City served as the ideal setting for BSE Global to rebrand and design a workplace that supports their mission of creating memorable experiences.

Location Brooklyn, NY
Size 78,000 SF
Year 2018
Recognitions Crain's Coolest Offices: Retrofit 2019

BSE Global, formerly Brooklyn Sports & Entertainment, is a company that develops and operates sports venues and manages sports franchises in the New York area. The company oversees the programming, marketing, sales, and operations for the Barclays Center, Nassau Coliseum, NBA’s Brooklyn Nets and its Development League team, the Long Island Nets, as well as the business operations of the NHL’s New York Islanders. With their business operations spread across multiple buildings in Brooklyn’s Metrotech Center, the client wanted to unify their staff under one roof at Building 19 in Industry City. Inspired by TPG’s work in Industry City, particularly the Time Inc. project, the client engaged our firm to design an engaging and welcoming workplace that reflects their commitment to creating memories.

Moving to Industry City allowed BSE the opportunity to truly brand their space and strategize their departmental adjacencies. The design team executed the client’s vision to capture the authenticity and raw nature of the industrial building by using a refined, raw aesthetic throughout the space, complete with polished concrete floors and exposed ceilings. Guests first walk into a large living room seating area, with a full-service bar, coffee bar lounge, and pop-up shop full of branded swag. The reception features a striking media wall, not only to play live games and recaps, but also to emulate the energy and atmosphere of the client’s arena spaces. With a focus on entertaining and hosting events, BSE incorporated media walls and televisions throughout the office, including the large café and adjacent town hall area. The town hall area features a game room, conference rooms with operable partitions, and bleacher seating for large events and flexibility.

To embody the scenic Brooklyn location, glass-fronted conference rooms are adorned with black hemp ropes as distraction markings to mimic the Brooklyn Bridge. Our firm’s designers took advantage of the daylight and spectacular views in designing the open work area, where the densest space is dedicated to their sales department. The space also includes a large boardroom, variety of collaborative meeting spaces, phone booths, and a video editing suite.

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