Founded in 2018, Paradigm Fitness is a high-end lifestyle and fitness club located in the heart of Jakarta, Indonesia. The brand’s ethos revolves around creating a new contemporary subculture, referred to as the “HipFit” culture, which emphasizes developing a conscientious social lifestyle through functional and sustainable activities. With the construction of the 40-floor Sequis Tower, an award-winning mixed-use office building, Paradigm decided to take a portion of the 3rd floor for their fitness center.
Working with Paradigm’s branding and initial concept ideas, TPG created a welcoming and sophisticated fitness location. The reception area incorporates the use of luxurious materials and small details that elevate the guest experience. Adjacent is a coffee bar, snack area, and plenty of seating options such as high top counters perfect for working remotely. For the locker rooms, the team wanted to evoke the same look and feel of a high-end residential bathroom to create a design that is bright and clean.
The gym area is equipped with a range of workout machines and ancillary equipment, all laid out efficiently. Embedded in the mirrors and around the center are several monitors that help facilitate fitness classes. The space also includes specialty areas such as a cycling studio, open multi-purpose studio spaces, and a rock-climbing wall. Looking above, the lighting design takes inspiration from the geometric details of Paradigm’s logo.